Present three approaches to communication the


Case 6 (p.571) - What diversity management practices and methods might help the D4D program? What communication practices might be used to communicate better the goals of the D4D program?

(Ref Contemporary Organizational Behavior, From Ideas to Action - Kimberly D. Elsbach, Anna Kayes, D. Chris Kayes) p. 571

Topic Summary 11 (Diversity and Communication)

Discuss why diversity is important to organizations.

Describe and provide examples of different types of diversity.

Present three approaches to communication: the sender-receiver model, the co-orienting model, and the conversational learning model.

List the challenges of communication and the importance of information literacy.

Outline the process for developing a targeted message and how storytelling can be an effective form of communication.

Apply concepts of diversity and communication to organizations.

Attachment:- Case 6- NasCaR’s Drive for Diversity.rar

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