Question: Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc. Create a Microsoft PowerPoint Presentation in which you:
• Present the communication tool
• Discuss how effective it is in attracting and retaining customers, and communicating the company's focus on customer satisfaction.
• Propose 3 ways in which the communication tool could be improved for effectiveness. Thus you should:
1. Have 14-18 Slides total
2. Speaker Notes on at least half of the slides
3. A minimum of 3 references
Format the references according to APA standards. Click the Assignment Files tab to submit your assignment.
Materials
• Consumer Decision Making Process Grading Guide