1. Present and describe the idea of a standardised strategic marketing management process. Beginning with the identification of a single product on the market, list the main activities and concerns such a model must address.
3. The THRICPEDS acronym is designed to remind the manager of the environments that the business cannot control. Identify each of these environments, then state why the business should be concerned with them? Finally, explore how these (collectively) might affect the way a FMCG (“fast moving consumer goods”, e.g., over-the-counter medicines) company chooses “the right strategic style”.