In a marketing class we have been doing presentations and marketing a new product for a company called Quickbooks.This assignment is for the fourth and final presentation that is about our Promotional Strategy. I would like to have some power points to use in the presentation as well as a document that I could probably use while we give the presentation.
Below are the requirements the Professor has given for the presentation:
• List and critique the company's current promotional activities within the context of your marketing goals for your Strategic Business Unit (SBU).
• Present a promotional strategy for your new product. Use the concepts of AIDA and the PLC to justify your recommendations.
• Present some sample messages to demonstrate the value proposition you wish to communicate to the target segment.