Text Book Principles of Marketing 14th edition Kotler and Armstrong
Students may benefit from assistance offered through the Tutoring Center (APSC 401), including tutoring services and help with study and exam skills, and the Writing Center (APSC 301).
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You will have the opportunity to present a current event with a partner. This will be a 5 to 10 minute power point presentation covering a recent event in marketing. Current events can be found in any business section of practically any newspaper and online at businessweek.com, fortune.com, barrons.com, WSJ.com, Adage.com, et cetera. I do not want a current event about the vagaries of the stock market.