Preparing a strategy-evaluation report


Step 1: Visit https://marketwatch.multexinvestor.com, https://moneycentral.msn.com, https://finance.yahoo.com, www.clearstation.com to locate strategy-evaluation information on competitors. Read some recent articles that discuss the fast-food restaurant business

Step 2: Summarize your research findings by preparing a strategy-evaluation report. include s summary of McDonald's strategies and preformance in 2010 and a summary of your conclusions regarding the effectiveness of McDonald's strategies.

Step 3: Based on your analysis, do you feel that McDonald's is pursuing effective strategies? What recommendations would you offer to McDonald's chief executive officer?

Create a minimum two page APA formatted paper evaluating McDonald's strategy. Choose at least one of McDonald's competitors and discuss its position relative to McDonald's. Comment on McDonald's prospects of success against this competitor.

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Strategic Management: Preparing a strategy-evaluation report
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