Preparing a comprehensive business plan


Tara Houser e-mails a colleague Dan Brothers to suggest that he be the lead writer in preparing a comprehensive business plan for the company. The task will be rather time-consuming. Tara tells Dan that "the president will certainly be impressed with whoever heads up this project", which is persuasive because

A. Dan will gain key leadership experience that will work in his favor when he applies for his promotion.

B. The company will be able to secure additional financing once it has a business plan.

C. Dan can help out his colleague so she does not have to take on this additional responsibility herself.

D. The president will be able to use the document to communicate expansion plans to stockholders.

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Business Management: Preparing a comprehensive business plan
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