Prepare targeted direct mailings and emails promoting items


Discussion

1. You have been asked to draft a corporate usage policy regarding the use of instant messaging. The policy should encourage the use of IM and chat while also providing useful guidance to avoid potential problems. What would you say in the policy?

2. In a highly controversial move, your favorite social network has just agreed to allow Walmart access to the posting, messages, and photos of its users. Walmart will also gain access to user name and email addresses - in violation of the network privacy policy. Walmart plans to mine the data to learn more about what its customers want and to develop targeted direct mailings and emails promoting those items. you are so strongly opposed to(or in favor of) this change in the privacy policy that you are motivated to send a message to the social network expressing your opinion. what do you say.

3. Web-Based Case. Read and answer the questions.

• KNOWLEDGE MANAGEMENT SYSTEMS AND CRM

• In answer to the challenges Nelnet faces in servicing a growing volume of student loans, the company chose to deploy a knowledge management system called OpenText Process Suite. Go online and investigate the features and capabilities of this suite of software products. What functions does Open Text provide that can augment and assist customer relationship management (CRM) systems? Find and briefly summarize a customer success story of an organization that integrated Open Text with its CRM system.

Reference : Reynolds, George W. Information Technology for Managers, 2nd Edition. (2016). Cengage Learning. ISBN: 978-1-305-38983-0.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Business Management: Prepare targeted direct mailings and emails promoting items
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