Product - Kellogg's Special K Cereal
Prepare some notes to discuss with your colleagues about why image and perception are so important. Specifically address the following:
• The current image of the company in the marketplace
• One interactive marketing strategy recommendation for changing the image of the product and how it matches your customer target market(s), specifically addressing customer communication and engagement
• Consider changing a logo or slogan or offering social networking opportunities, such as a Web site, fan page or community, discussion forum, chat, or blog.