Assignment task: Watch the video Starbucks CEO Talks Business as the case for this unit
YouTube Video: Starbucks' CEO Talks Business
Prepare a response answering the following questions:
1. Schultz makes the comment that people come first, and that you have to love your own people. What is your reaction to this comment and secondly do you think that many businesses make it a point to love their own people first?
2. Schultz makes the comment that companies stand for something besides making money. Do you agree or disagree? Be sure to explain why.
3. Has Starbucks been successful because of its Social Responsibility initiatives - such as fair trade coffee among others, or is it because they provide a product, service, and an environment that people want?
Notes on Case/Video Responses:
As you read each case, place yourself into the situation being presented. Become a member of the organization described in the case. Think about how various philosophical approaches to ethical dilemmas might be represented in the behavior of individuals and organizations.