Assignment:
Internal Factor Analysis Summary Guidelines
Here are some guidelines for completing an IFAS:
• Select five strategic strengths and weaknesses that are facing your company of choice.
• List each of these factors as either strengths or weaknesses.
• Give a short description of each factor.
• The total weight for all of the factors should be 1.00.
• Decide how strategic each of the ten factors is in comparison to each other. As an example, a factor that might have a high strategic significance to the firm may have a weight ranging from .15 to .20. On the other hand, a factor that may have little in the way of strategic significance, when compared to the other nine factors, might have a weight of .05.
• In this column you are to rate how effective the firm has been in meeting the opportunities and threats, with 5.0 being the top score for any factor. As an example, if you feel a firm is doing a super job of moving into Asia then give a rating of 5.0.