Bryant Bikes could sell its bicycles to retailers either assembled or unassembled. The cost of an unassembled bike is as follows.
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Direct materials
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$150
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Direct labor
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70
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Variable overhead (70% of direct labor)
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49
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Fixed overhead (30% of direct labor)
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21
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Manufacturing cost per unit
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$290
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The unassembled bikes are sold to retailers at $400 each. Bryant currently has unused productive capacity that is expected to continue indefinitely; management has concluded that some of this capacity can be used to assemble the bikes and sell them at $450 each. Assembling the bikes will increase direct materials by $5 per bike, and direct labor by $20 per bike. Additional variable overhead will be incurred at the normal rates, but there will be no additional fixed overhead as a result of assembling the bikes.
Instructions
(a) Prepare an incremental analysis for the sell-or-process-further decision.
(b) Should Bryant sell or process further? Why or why not?