Prepare an argument in support of the assertion that the


Discussion: "New Product Process"

Respond to the following

• Create an argument in support of the assertion that the Product Life Cycle enhances marketing outcomes in the health care industry. Provide support for your argument.

• Suggest at least two examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort.

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Dissertation: Prepare an argument in support of the assertion that the
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