Strategic management and leadership at 2GIS
Task 1: understand the external environment affecting the organisation
1.1: Importance of external factors affecting 2GIS
1.2 The needs and expectations of stakeholders in 2GIS
1.3: Analyse the major change taking place in the external environment and how they would affect the strategic decision in 2GIS.
Task 2: Review the existing business plans and strategies in 2GIS
2.1: Using appropriate tools to analyse the effect of current business plan in 2GIS
2.1.1. SWOT Analysis:
Strength:
Weaknesses:
Opportunities:
Threats:
2.1.2. BCG Matrix analysis:
2.2. Review the position of 2GIS in its current market:
2GIS market position
Chart: Retail market position
2.3. Evaluate the competitive strengths and weakness of 2GIS current business strategies
2.3.1. Competitive strengths:
2.3.2 Competitive Weakness:
Task 3: Developing options for strategic planning for 2GIS
3.1: Using modelling tools to develop strategic options for 2GIS
3.2. Developing a comparative understanding of activity from 2GIS in the market
3.3. Create options to form the basic future 2GIS strategy
Task 4.Develop a strategic plan for the organisation
4.1 A suitable structure that would ensure participation of all stakeholders in 2GIS.
4.2 Develop criteria for reviewing potential options for strategy plan
4.3. Construct an agreed strategic plan that includes resource implication:
Task 5. Examining factors 2GIS strategy plan:
5.1 Compare core organisational values with current business objectives of 2GIS.
5.2 Develop appropriate mission and vision statement of 2GIS:
5.3 Producing agreed future Management objectives for 2GIS:
5.4 Develop measures for evaluating a strategic plan:
Task 6 Strategy plan:
6.1 Develop a schedule for implementing a strategic plan: In order to achieve the prospected objectives.
6.2: Create appropriate dissemination process to get commitment from the stakeholder in 2GIS.
6.3: Design monitoring and evaluate systems for the implementation of the strategic plan in 2GIS:
* Prepare for UAE branch, Cover three cities-Dubai, Sharjah, Ajman - Strategic plan-expand all over the GCC countries, nearest plan is to cover Abu-Dhabi.