ASSESSMENT BRIEF
This assessment comprises both the report and presentation as a summative assessment. You are required to prepare a strategic business plan report and perform a presentation for your business plan. To complete this assessment, you are required to follow the reporting structure as provided to complete the business plan (PART A) and perform a presentation of your business plan (PART B).
PART A - STRATEGIC BUSINESS PLAN -
Using the Business Plan template (titled as "Main Template" and other additional templates) provided by your nominated trainer and assessor (also available in e-learning), develop a strategic business plan for a small business or enterprise of your choice or use the organisational context of Academies Australasia.
To demonstrate competency you will need to consider in your analysis the capabilities and resources of the new enterprise, vision, mission, trends and developments in the marketplace, comparative market information, and legal and ethical restraints on the proposed business activity. Finally, the business plan should provide a forecast for the long-range direction of the business and its strategic success.
You will be working to develop a business plan for your chosen business to open a new branch at Hobart. The paper and the presentation should include a well-laid process to actualize the business idea, strategic financial feasibility, marketing feasibility, and operational feasibility. In order to open a new branch to offer services at Hobart, the company needs to have the appropriate legal clearance from the relevant authority. You will also need to conduct an extensive research to identify the legal requirements and summarize your findings.
ORGANISATIONAL CONTEXT (if not using a business of your choice)
Academies Australasia is a leading education provider offering English language, Senior High School, Singapore Government School Preparatory Certificate, Diploma, Advanced Diploma, Bachelor and Master degree courses.
They offer more than 100 qualifications to about 5,000 students across campuses in Sydney, Melbourne, Brisbane, Perth and Singapore. Currently, the company is planning for expansion and therefore exploring the viability of opening a branch at Hobart, Tasmania.
You will be working to develop a business plan for Academies Australasia to open a new campus at Hobart. The paper and the presentation should include a well-laid process to actualize the business idea, strategic financial feasibility, marketing feasibility, and operational feasibility.
In order to open a new campus to offer vocational education qualification at Hobart, the company needs to have the appropriate legal clearance from the relevant authority. You will also need to conduct an extensive research to identify the legal requirements and summarize your findings.
There is no specific word limit on this report but you may use several templates from the detailed business plan template (titled as "Main Template") provided and your report must follow the structure below:
PART B - PRESENTATION OF STRATEGIC BUSINESS PLAN
In this PART, you are required to prepare a presentation on the organisation's strategic business plan and discuss the critical issues such as organisational details, business strategies, marketing strategies and analysis, operational plan, and financial plan. You can have a brainstorming session within your class to generate ideas.
• Your presentation will be a PowerPoint presentation of 15-20 slides. You may not use more than 20 slides.
• Include a list of reference or sources that you may have used to prepare the presentation.
• Marking weights for the presentation is within the marking criteria table.
• You are also required to attach the presentation slides at the very end of the report as APPENDIX section.