Homework: Public Relations Case Study
Your friend owns a restaurant and a false rumor about the business has circulated, claiming the head chef has a very contagious disease. Many customers are scared and stop going to the restaurant, and sales are down.
Since you are taking a marketing communications class, you decide the help your friend. In a 2 to 3 pages report, address the following:
1. Explain what public relations (PR) is and the different types of PR.
2. What are some ways to handle a rumor?
3. Prepare a statement on behalf of the restaurant to the public.
4. Select one traditional and one digital media for this statement.
5. Explain why they are appropriate in delivering the statement to the public.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.