Social Media Strategy &Management
Requirements
Prepare a research report of approximately 2500 words.
Select from a list of organisations and prepare an analysis of the organisation's social media presence and strategy.
Report an analysis and evaluation of the following aspects in relation to their selected organisation:
• Social media presence
• Social media audience
• Social media marketing
• ethics, privacy and security
• Social media technologies
Select one(1) from the following list of organisations:
• Zappos
• General Electric
• Woolworths
• SAP
• Deloitte
• CBA (Common Wealth Bank of Australia)
• Allianz (insurance)
• Monash University
Academic Presentation:
Reports should be presented as a business style report, including title page, executive summary, table of contents, introduction, body encompassing analysis and discussion, conclusion, and references in accordance with: