Assignment: Pricing and Distribution Strategies
In this module you will prepare a report that discusses the pricing and distribution strategies. Research the following topics for the latest information concerning issues, trends, and potential impact to your client and relate them to the concepts and theories from the text. This information will serve as part of your marketing report to your client so you want to approach your paper with that objective. Keep in mind that you are building a case for a specific marketing approach so all of the information that will support this objective is your goal in this report. The report will be approximately 6 pages in length.
1. Pricing Strategies should include but are not limited to the following:
• Legal restrictions
• Transportation costs
• Distribution costs
• Competition
• Discounting
2. Place/ Distribution Strategies should include but are not limited to the following:
o Specialty retail stores
o Department stores
o Mass merchandisers
o Online sales
o TV sales
o Statement stuffers
o Promotional sales
o Home parties
Present your responses in Microsoft Word document format. Be sure to support your positions with the appropriate references (at least 3 scholarly sources), articles, and citations. You can seek help if you face any difficulties.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.