Each student will prepare a report for Vice President of Marketing that identifies a company's product for growth opportunities due to current demographic trends.
Student must include following sub headings:
Company's Current environment and identification of Product Growth Opportunity;
SWOTT Analysis of Product; Minimum of two External Environment Factors to include:
Current Demographic Trends; Competitive and Complementary Products; Target Market and Importance of Global and Growing Ethnic Markets; Your Recommendation for Product Growth Opportunity.
Paper should be 2 to 3 pages (does not include title and reference pages) with a minimum of four credible sources. Remember...this assignment is a report to Vice President, so focus on concise and key data. Company and product must be approved in advance.