Prepare a proposal which includes your advertising media

Question

Assignment: Project

You will finalize your integrated marketing communications plan for your selected brand. Incorporate your instructor's feedback into this submission.

In addition, complete the following activities:

• Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.

• Describe how the media selected is matched to the media habits of the target market.

• Outline how consumer promotions should be integrated into your integrated marketing communications strategy.

• Many brands use cause marketing to promote interest in their products. Describe how your brand can utilize cause marketing to promote brand loyalty.

• Develop a public relations plan for your brand. Describe and discuss the key elements of the public relations strategy and provide justification.

Submit a 5-6 page paper written in APA format. Search the South University online library for peer reviewed articles to justify your answers.

Answer 1

Consider that you confirm your integrated marketing communication plan for your preferred brand. Write a paper in 5 to 6 pages word document file encompassing the following activities by applying the APA instructions. 1) Write a proposal that comprises your advertising media plan. Comprise both traditional and non-traditional forms of advertising, comprising online. Ensure to comprise your social media approach in your proposal. 2) Illustrate how the media chosen is matched to the media habits of the target market. 3) Summarize how consumer promotions must be integrated to your integrated marketing communications policy. 4) Most of the brands make use of cause marketing to promote interest in their products. Illustrate how your brand can make use of cause marketing to promote the brand loyalty. 5) Build up a public relations plan for your brand. Illustrate and describe the main elements of the public relations strategy and give justification.