Prepare a promotional strategyactivity for the company is, Marketing Management

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Prepare a promotional strategyactivity for the company is

Prepare a Promotional strategy/activity for:

the company is PROCTER AND GAMBLE.

the SBU IS COSMETICS.

my product is from OLAY

my TARGET segment is male ages 21-36.

Promotional Strategy

List and critique the company's current promotional activities within the context of your marketing goals for your SBU.

Present a promotional strategy for your new product. Use the concepts of AIDA and the PLC to justify your recommendations.

Present some sample messages to demonstrate the value proposition you wish to communicate to the target segment.

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