Assignment: International Business Case Study by Ryanair.
Q1: Prepare a report for the board of Ryanair that addresses the following areas;
a) A critical analysis of impact of political and legal factor on Ryanair operation.
b) A critical evaluation of how Ryanair has responded to date and may respond in the future to these factors.
Q2) a) Critically analyse Ryanair current strategy in relation to Bowman's strategy clock.
b) Evaluate Ryanair's future strategic plan to "respond to market challenges"
Q3)a) Prepare a prioritized SWOT analysis for Ryanair
b) Using information from your SWOT analysis in part (a) propose the courses of action that Ryanair should take to maintain its position as the most sustainable airline
Q4) Using Ansofff's Growth Matrix and information contained in your SWOT analysis, justify an appropriate growth strategy for Ryanair and prepare a plan for its implementation over next five years.
Attachment:- Case-Ryanair.rar