Prepare a Pricing Strategy Report (of your selected company/ business firms) from one of the following pricing strategies:
• Penetration pricing
• Skimming Pricing
• Bundling pricing
• Reference point (anchor) pricing
• Loss leader pricing
• Cost-plus (markup) pricing
• Niche (segment) pricing
• Psychological pricing
• Prestige (premium) pricing
• Demand- oriented pricing
Requirement
Select a company and prepare a report describing how they use one of the above mentioned strategies assigned.
APA format
Length of the paper at least 2 pages
Reference 3 or more
No plagiarism
Sections and Contents:
I. Your name, name of the firm, or services it sells
II.A brief explanation of the situation that exists or existed at the farm related to the strategy
III.A brief description of your selected pricing strategy that your firm uses for pricing for their product of services, if the firm uses more than one pricing strategy, it can be mentioned.
IV.How and why the strategy was, is or could be used by the firm.
Textbook for help: Ferrell, O.C. and Hartline, M.D. 2014. Marketing Strategy: Text and Cases, Sixth edition,
ISBN:978-1-285-07304-0