Assignment: Managerial Economics in Action
CASE STUDY: SOUTHWEST AIRLINES
You are retained by Southwest Airlines to prepare the Business Plan for 2019. You are specifically asked to address the following:
1. The brand's current situation - how can it be improved?
2. Key growth factors - what is happening in the industry?
3. Financial goals - i.e. increase revenue by 15%
4. Non-financial goals - i.e. fostering a satisfied workforce
Prepare a SWOT analysis (9-box grid) and formulate several strategies. Pick one strategy that you think will address the 4 key points as outlined above and explain in detail how you recommend execution of said strategy.
Prepare a PowerPoint presentation for the Board of Directors.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Study-Southwest-Airlines.rar