You are required to prepare a marketing research report in response to the Boeing case study (Part B) provided in the Assessments section on Blackboard.
You will be provided with the survey questionnaire and the raw survey data and are required to analyse the data and prepare a research report that addresses the research objectives outlined.
The marketing research report must cover the quantitative phase of the research project.
Your marketing research report is to be written in a professional manner and a business report format must be adopted. The research report should include:
- Title page and table of contents
- Executive Summary
- main body structure
- background
- statement of the problem which must include:
(i) Management Decision Problem;
(ii) Marketing Research Problem (the broad statement and the specific components);
(iii) Research questions;
(iv) Hypotheses
- research methodology
- data analysis methodology
- results and interpretation
- managerial recommendations
- References
- Appendices