Assignment Problem: Marketing Plan
Students are required to choose ONE of four businesses/products listed in Moodle. These are new products services which will be introduced into the Australian market early in 2020. This assessment requires students to work individually on their selected business/product to create a comprehensive strategic marketing plan with a maximum word limit of 2,500 (from the introduction to the references). Your assessment should be an application of relevant marketing concepts that you have learned throughout this unit. There is no need to go into details about explaining marketing concepts; rather it should be an applied discussion. Use APA Referencing style.
Prepare a Marketing Plan Thor Electric UPS Truck.
Recommended structure of the report:
Title page
Table of contents
Executive summary
1. Introduction
2. Situation analysis
3. Customer analysis
4. Problem Statement
5. Objectives
6. Marketing mix strategy
7. Campaign evaluation
8. Budget allocation
9. Conclusion
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Attachment:- Marketing Plan-Thor Electric UPS Truck.rar