Assignment -
Prepare a marketing plan for given product.
Product - Use Pencil Box as the product.
REQUIREMENTS -
Cover Sheet (USE APA TEMPLATE FOR THIS ASSIGNMENT)
Marketing Objectives - Just one concise paragraph. Include hypothetical objectives that you think might be used in a real marketing plan for this product and this new use (sales increase, share increase, etc.).
Marketing Strategies -
- What target market have you selected for this product?
- Why did you select this target?
- Describe the target you selected - include something about specific attitudes and behaviors of this group, and provide information on how large the target is which requires that you do a little research on it. (Be sure to identify at least two non-textbook sources of your information via in-text citations.
References Page - Just include the sources that helped inform your environmental analysis. You must have at least two sources (not including the textbook or Wiki articles).
Total Words: 700.