Assignment:
(Cover Page, Marketing Management Project Draft, Testing, Pricing Strategy, Distribution Channels, Discounts, Tactics, Media Strategy, and Sample Surveys)
Students will prepare a marketing plan for a new product designed and developed by the student for a given company. This will be a new product that will be developed to launch in the student's chosen mark4et. Students will upload a written report on Blackboard in the appropriate area. Think about how this new product will improve the market and will beneficial to consumers. Follow the guidelines below for the draft of the marketing plan for the new product. This assignment will be submitted through Turnitin. See examples online for additional reference.
Requirements
• This section should be a minimum of eight pages in length double spaced.
• Use Times New Roman, 12pt. with 1" margins.
• Use Appropriate APA format.
• Be sure to include headers for each section in your paper.
• Cite ALL sources
• Use diagrams when needed
• Be sure to include any relevant appendices.
• Cover Page (Name, Product Name, Course, and Date)
• Marketing Management Project Draft
• Testing- What testing will be used for the product before it goes to market? (focus groups, experiments, beta testing, and etc.)
• Pricing Strategy- How the company will price the product to compete with market. What variables will determine the final cost? Include the following in your description: (Product cost, Transportation costs, and Wholesale Costs)
• Distribution Channels- What intermediaries will the product go through before it reaches the consumers? (Wholesalers, Retailers, Distributors, and E-commerce)
• Discounts- Percentages and total number costs taken off if purchased in bulk, limited time specials, or encouragement to purchase. Include the following for those to be utilized by the company: (Wholesaler, Retailer, and Consumer)
• Tactics- Marketing- (Includes Sales Promotion, Public Relations, Direct Marketing, and Digital). Pick at least two tactics that will be used by the company for promotion and how each theme will be implemented.
• Media Strategy- Which media will be employed to get the message across and why? How will the message be executed in each media? What levels of reach and frequency do you hope to achieve?
• Sample Surveys for market research and evaluation (Two separate surveys)- Includes questions to be asked to consumers about their thoughts on the product, pricing, and willing to purchase for the market research survey. Includes questions about how the consumer felt about the product post purchase for the evaluation survey. Include a minimum of ten questions on each.
Attachment:- Marketing Management.rar