You are the newly appointed Marketing Manager for Brownie Roobarka, a local food joint. They style themselves after Western food chains like Burgeer king and Mcdonalds selling standard fast food fare.Sales have been dipping and your Managing Director has asked one with addressing the issue.
Prepare a Marketing Plab for Brownie Roobarka highlighting their PEST issues and SWOT issues and come up with a Marketing Management Strategy in order to improve sales. You may invent the necessary details as long as they are not too far fetched. Too farfetched would mean stating that you have a budget of 200 million dollars or that a steak would only cost 10 cents.