Choose any business organization of your interest and analyze it accordingly.
1. Prepare a market plan to launch a new product or Services for your business in the market.
2. Analyze tools and technologies to support the business.
3. What strategies are to be implemented in the market Plan to tackle competition.
4. Project your business by using the following:
A. Situational Analysis (SA)
a) SWOT analysis
b) Industry Analysis
c) Projections on market demand.
B. Market and Cost Analysis (MA)
a) Segmentation analysis and strategy.
b) Positioning in the marketplace.
c) Procurement of goods and Services
d) Major customer acquisition techniques, online advertising, ad serving and targeting
C. Market tools and Application( MA )
a) Core Marketing Concepts and define value chain
b) Use of Branding and video marketing
c) E mail Marketing and Social Media Marketing
d) Available tools of E Commerce
D. Web-enabled Supply Chains (WEB)
a) SEO and Search engine marketing
b) Use of Web application for the outsourcing of logistics services
c) Cloud computing and Customer Relationship Management
5. What scope and limitations of electronic media (e marketing as well as digital marketing) your Business will possess in the world of marketing business.