Assignment: Comprehensive Strategic Knowledge
Instructions
XYZ Company has now decided to rework its marketing and production strategies to increase market share and reduce overall costs. Since you oversee marketing and operations, top leadership has requested that you prepare a formal proposal for the Board of Directors that focuses on a new marketing and production strategy. In your formal proposal, evaluate the following:
1. Market segmentation, channels of distribution and logistics, and supply chain management
2. Marketing research tools that XYZ should use to understand their products and marketplace including quality management ideas, quality improvement ideas, project management ideas in terms of operations, and the overall new marketing/production strategy
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.