Select one of the organizations/ businesses that could benefit from a mobile marketing campaign.
Prepare a campaign outline. Note: This cannot be something that the company is already doing. Include the subsequent elements in your outline:
Definite campaign objectives
Identification of the target audience
Detailed description of the mobile marketing activities
Metrics to be used to judge campaign success
Timeline for the specific campaign
Budget for direct costs incurred
Perform a privacy survey for the three web sites you are tracking. Do they have a privacy policy? Do the policies you find seem to meet the requirements of the Fair Information Practices Principles?