Discussion Post
o Prepare a brief analysis of the coffee industry using the information provided on industry trade association websites. Based upon information provided on the websites of these associations, briefly discuss the nature and strength of each of the five competitive forces.
o The National Restaurant Association publishes an annual industry factbook. Based on information in the latest report, does it appear that macro-environmental factors and the economic characteristics of the industry will present industry participants with attractive opportunities for growth and profitability? Explain.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.