Prepare a 5-6 page analysis of the Case Study of Apple, Inc. Of utmost importance is for you to analyze the information presented, research what has happened recently, and formulate the Strategies & Policies that the Company/CEO should utilize to take the company forward over the next 5-10 years. You are the CEO...what are you going to do? Be prepared to conduct additional research beyond the case study reading. Avoid the restatement of any facts. The facts are not what you're after.
Use Appendix 12.C as your guide.
- Analyze the Current Situation
- Identify the Strategic Managers
- Evaluate the External and Internal Environments
- Analyze Strategic Factors
- Present Strategic Alternatives and Recommended Strategies
- ASSUMPTIONS - underlying your strategies
- Implementation - how would you make the strategies happen?
- Evaluation and Control - how will you determine whether your strategies are effective?
Capstone Mechanics
- Write 5-6 pages (excluding your title page and reference page).
- Clearly address the seven elements listed above.
- APA formatting is required; include a separate title page and reference page.
- As always, you must include a reference page with matching in-text citations using APA format.
- Remember, this assignment is worth 30% of your final grade.