Prepare a 3000 words report on Organic food industry.
In Report:
-Executive Summary
-Clear and concise target market, segments and positioning (includes positing mapping) followed by the company.
-Comments on both Micro environmental and Macro environmental forces affecting the company (organic food).
-Analysis of consumer perceptions and behavior about the brand/company.
-Brief discuss on marketing mix
-Your comments or any recommends
References Harvard Style
Need to Research 3-4 academic article.
On the topic-
Additional: Need Company's SWOT analysis
PEST Analysis - Political, Economic, Technological, Social analysis
And Segmentation of the company.