Marketing Project: Distribution Channels and Pricing Paper
Length: Paper: 3 - 4 double-spaced pages (excluding title and references pages)
Is On TOMS WOMEN'S CLASSIC CANVAS shoes
Prepare a 3 - 4 page double-spaced paper that evaluates and recommends distribution channels, pricing, and competitive differentiation. Support your discussion with three academic sources, which may include your textbook, and/or credible business journals such as Barrons, Wall Street Journal and Business Week. Your analysis should include:
Distribution Channels:
- Identify two (2) or more potential distribution channels for your product or service, and discuss three (3) advantages and three (3) disadvantages of each channel; support your analysis with two or more academic sources. Select and justify which channel is best and why.
- Discuss how you would use e-business to support and enhance your chosen channel. Be specific as to what you would do and how you would do it; support your analysis with data.
Pricing
- Describe why your product or service is price sensitive or price insensitive
- Identify and discuss three (3) factors that would influence how to set the price for your product or service, and recommend a competitive pricing structure supporting your analysis with data.
Competition
- Discuss how the distribution channel, e-business and pricing strategy will differentiate your product or service from your closest competitor; be specific supporting your analysis with data.