Question 1: What are some of the preliminary objectives that you can think of for the organization that is subject of your strategic business plan?
Question 2: How did you receive these objectives?
Question 3: What are the key success factors for achieving these objectives?
P.S. Your response should be supported by at least one outside resource (properly credited). Please provide appropriate references for statements and/or quotations next to the statements and/or quotations itself. Apart from the references that you would provide at the end of your response as well. If you're providing references only, then please do not respond.