Problem:
Books and computer software products sell effectively on the web. Publishers and third parties sell both from sleek websites all over the world.
Please interview 3 consumers, one from each of the following age groups:
18-25 year old
26-45 year old
46 years or above (you may vary the ages slightly)
Determine which they purchase more of online: books or software. Be sure to find out reasons behind their answers.
Consider:
1. Do they prefer buying from websites and having products delivered?
2. Is shopping at a bricks and mortar establishment preferable?
3. Do they do a little of both: online shopping and bricks and mortar?
For your post, compare and contrast responses. What are the implications for sellers? (3 paragraphs total for the post).