Problem 1: Draft a response to the Marketing Concepts: Discussing Choices and Ethical Issues, question #6 found on p 532 of the text. Read below.
Chapter Review
Marketing Concepts: Discussing Choices and
Ethical Issues
Problem 2: Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in Internet sales of some product categories within the next few years. What effect do you think the growth of e-retailing will have on traditional retailing? In what ways will this be good for consumers, and in what ways will it not be so good?