Practice of viewing staff as internal customers goes


"The practice of viewing staff as internal customers goes further still in some organisations with use of HR practices that borrow explicitly from the toolkit of marketing specialists"

Critically analyse the above statement

Guidelines:

1. You need to undertake a thorough review of academic literature must be undertaken to support the stand undertaken

2. You should include discussion and debate on whether staff are viewed as internal customers, whether companies utilise marketing tools and how HR practices are being undertaken in firms needs to be stated.

3. Harvard style of references should be used.

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Strategic Management: Practice of viewing staff as internal customers goes
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