1. Potentially disruptive innovation may be recognized by
a. Indulging in bottom-line obsession.
b. Becoming more consumer-focused.
c. Seeking the opinions of venture capitalists, research academics, and passionate internal engineering staff.
d. Increasing conversation within same product groups.
e. Paying attention to slow-expensive advancements in technology.
2. Adobe Acrobat reader is free. Adobe does this to build a market for the sale of software that creates Acrobat files. This is an example of: (pick all that apply)
a. one market attempting to conquer a new market by making it a subset, component, or feature of its primary offering.
b. firms giving away products for half of a two-sided market.
c. seeding the market.
d. firms taking advantage of complementary products developed for a prior generation of technology.
e. firms spreading costs across increasing units of production or in serving multiple customers.