Possible causes and probable causes, Marketing Research

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Possible causes and probable causes

Assignment:

Q1. How do ITBs and RFPs influence the problem definition process?

Q2. What is the role of the researcher when management has not already defined the problem?

Q3. What is meant by the researcher validating the symptoms?

Q4. What is the difference between “all possible causes” and “probable causes”?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Possible causes and probable causes

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