Problem:
Company leaders are still a bit concerned about the possibility of becoming an e-commerce failure. You decide that the best thing to do is to face the issue head on, and show that Michelle's can avoid the errors that caused other companies to fail. You bring this topic up in your next meeting with leaders.
Cite an example of an e-commerce failure. The definition of "failure" can vary so defend your choice and discuss what went wrong and how this event was received by the stakeholders and media. Some examples of failure are: going out of business, making marketing blunders (such as promising things that cannot be delivered), technology glitches (such as network outages or faulty redirects), or spending large amounts of money and never getting the expected/desired results.