1. Which of the following can a firm do to be more sustainable?
A. Produce light bulbs with raw materials that consume more energy
B. Fly the national sales force to a meeting instead of using teleconferencing technology
C. Manufacture textiles using chrome and ammonium solutions
D. Use ink-free recycled paperboard for making boxes
E. Replace electric delivery vehicles with gas-powered ones
2. Positioning" is a marketing management aid that refers to:
A. how a firm approaches customer relationship management. B. a firm's ability to distribute products through intermediaries who are in the right position to reach target customers. C. how customers think about proposed and/or present brands in a market. D. a product's ability to provide both immediate satisfaction and social responsibility. E. all of these alternatives are true.