Question 1. Over the years a number of firms have tried to change their positioning for a variety of competitive reasons. Choose a firm in the global marketplace who has changed their positioning over the recent past. Describe the firm's original positioning strategy and then describe the firm's revised positioning strategy. How did customers react to this change in positioning strategy - was it successful or not? Why?
Question 2. Pick an industry and discuss examples of companies implementing various strategies such as Market Leader, Market Challenger, Market Follower, and Market Nicher. Describe the specific marketing techniques being used in pursuit of these strategies.