Position a brand through a structured approach
Problem:
Take a position between these two views:"The best way to position a brand is through a structured approach" compared to "The best way to position a brand is through an unstructured approach".
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Based on what you know from this article about how the sport of running is viewed in China, do you think that Nike's marketing approach is feasible?
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"The best way to position a brand is through a structured approach" compared to "The best way to position a brand is through an unstructured approach".
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Consider the stress reduction program presented in the scenario, including the program's goals and objectives.
What brands and products do you feel successfully "speak to a 30-40 year old group" and effectively target this age group? Why?
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