Assignment:
Part 1: Please read the following article about Coke and conduct additional research, including their website, as needed. Remember, think through your answer first, then go and find what you need to help support your answer.
Foust, D. (2006). Queen of Pop. Business Week. New York: Aug 7, 2006., Iss. 3996; pg. 44
Part 2: Apply Porter's Five Forces Model. Remember that Porter's model is an INDUSTRY analysis, so your focus should be on analyzng the external environment of the soft drink industry - not just Coke as a separate entity.
Part 3: Write a three page paper, answering the case question and upload it to coursenet by the end of this module.