Question 1: Review and analyze the vision and mission statement. Is the company following the stated vision and mission?
Question 2: Complete an external assessment, utilizing Porter's model for a competitive analysis
Question 3: Evaluate the organization's Intensive Strategy, in the areas of Market Penetration, Market Development and Product Development
Question 4: Construct a SWOT analysis for the organization
Question 5: Review your research and based on your conclusions, what corporate strategy would you recommend for the next five years of operations?
David, Fred. R. (2009). Strategic management concepts (12 th ed.).
Upper Saddle River, NJ : Prentice Hall.