Porter's Five Forces is a simple but powerful tool for understanding the competitiveness of your business environment, and for identifying your strategy's potential profitability.
This is useful, because, when you understand the forces in your environment or industry that can affect your profitability, you'll be able to adjust your strategy accordingly. For example, you could take fair advantage of a strong position or improve a weak one, and avoid taking wrong steps in future.
In this article and video, we explore each of Porter's Five Forces. We look at how they can help you to analyze the strengths and weaknesses of your position, and how they can impact your long-term profitability.