1. Podcasting, blogging, online photo sharing, online vide and twitering are five technologies that are enabling a much broader set of content publishers and content users. Describe the nature of these industries and analyze the competitive situation using all six forces
2. Apple has been successful in expanding its product and service portfolio from computers to MP3 players to mobile phones. What are Apples's business models? Describe the core competencies that have allowed Apple to make the moves from Mac to iPod, and from iPod to iPhone and now the IPad.